The watch world of 2026 looks markedly different from five years ago. Grey market premiums have collapsed on once-untouchable references. Independent watchmakers are commanding auction prices that rival the Swiss majors. Collector demographics are shifting, buying habits have evolved, and the conversations happening on forums and at watch meetups bear little resemblance to the industry narrative being pushed from Geneva boardrooms.
Time+Tide Wants to Know What Collectors Actually Think — And Will Pay You for It
Time+Tide has launched its World Watch Survey 2026, inviting collectors to sound off on the state of the industry — with US$2,000 in watch store credit on the line.
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